April 22, 2020

Pivot in Mindset


To Everyone …


It has been a few weeks since I last wrote to you. Your friends at Mixology Clothing Company have been hard at work, adapting, changing, and embracing our new reality. In my previous letters, I told you I was not scared, and that has not changed. I remain steadfast and even more confident in our ability as a company, as a country, and as a human race to overcome any obstacle. I write to you today to share three things. First, a pivot in mindset. Second, a $10,000 donation. Third, a big Thank You!


The early days of this crisis were about getting to the next day, inspiring confidence in our team and in our customers that they could overcome any challenge. I detailed our crisis management playbook in an article I wrote for Forbes. My primary motivation for publishing the article was to help other small businesses navigate this crisis. However, my pivot in mindset has gone from crisis management to post-quarantine readiness. From survive to thrive, from crisis to exodus! This departure will be from our homes (eventually). Will you be ready? Mixology is prepared now. I have asked our team to stay vigilant but to begin to prepare for what our communities will look like in the days, weeks, and months post-quarantine. I, for one, am excited to embrace this new reality. I do not say that to stir controversy. I say it to plant a seed inside of you. Change is here, and more is on the way. Your friends at Mixology are ahead of the game. Because of our omni-channel technology, we never shut down our website, and our team rapidly shifted to working from home. Now we are getting our stores prepared to welcome you back in! I am so excited to share, in the coming weeks, exactly how. Just know we are making new, significant investments in safety, and that we hope to be a model for other small businesses that are adapting to a post-quarantine world. Stay tuned!


On March 16th, when we were forced to close our stores and temporarily furlough 170 hourly team members, my family pledged not to take a single dollar until our team and stakeholders were back on board and current. With 30 team members still drawing a salary, we have continued our operations digitally. We promised that any dollars generated above our cost to operate would be directed to furloughed members from our team in need. However, the entire team, including those furloughed, demanded that we not stop there. Our incredible people took it upon themselves to start a fundraiser for our Health Care Heroes, raising over $10,000! Many of our customers, friends, vendors, and employees who are not currently working, donated to our fundraiser!


Writing these words, I am fighting back the tears. My wife Danielle is a resident surgeon at Lennox Hill Hospital, and she has been living apart from myself and our 19-month-old son, Axel, treating COVID-19 patients. We are not alone. Every person on this planet has been and will continue to be affected by this crisis. I am so grateful to our entire Mixology Clothing Company community of team members, customers, and stakeholders. You continue to inspire me every day. Thank you for supporting Mixology and other small businesses. Our team has surpassed every expectation I had for what a small group of people working together could accomplish. Six weeks after we closed our ten locations, we are still here, working incredibly hard to service our community, and keep our remaining team members employed. Our story is your story. We are all in this together.


On behalf of Mixology Clothing Company and the Edwards Family, thank you, thank you, thank you!

 
Jordan Edwards    
CEO, Mixology Clothing Company    

April 22, 2020

Pivot in Mindset


To Everyone …


It has been a few weeks since I last wrote to you. Your friends at Mixology Clothing Company have been hard at work, adapting, changing, and embracing our new reality. In my previous letters, I told you I was not scared, and that has not changed. I remain steadfast and even more confident in our ability as a company, as a country, and as a human race to overcome any obstacle. I write to you today to share three things. First, a pivot in mindset. Second, a $10,000 donation. Third, a big Thank You!


The early days of this crisis were about getting to the next day, inspiring confidence in our team and in our customers that they could overcome any challenge. I detailed our crisis management playbook in an article I wrote for Forbes. My primary motivation for publishing the article was to help other small businesses navigate this crisis. However, my pivot in mindset has gone from crisis management to post-quarantine readiness. From survive to thrive, from crisis to exodus! This departure will be from our homes (eventually). Will you be ready? Mixology is prepared now. I have asked our team to stay vigilant but to begin to prepare for what our communities will look like in the days, weeks, and months post-quarantine. I, for one, am excited to embrace this new reality. I do not say that to stir controversy. I say it to plant a seed inside of you. Change is here, and more is on the way. Your friends at Mixology are ahead of the game. Because of our omni-channel technology, we never shut down our website, and our team rapidly shifted to working from home. Now we are getting our stores prepared to welcome you back in! I am so excited to share, in the coming weeks, exactly how. Just know we are making new, significant investments in safety, and that we hope to be a model for other small businesses that are adapting to a post-quarantine world. Stay tuned!


On March 16th, when we were forced to close our stores and temporarily furlough 170 hourly team members, my family pledged not to take a single dollar until our team and stakeholders were back on board and current. With 30 team members still drawing a salary, we have continued our operations digitally. We promised that any dollars generated above our cost to operate would be directed to furloughed members from our team in need. However, the entire team, including those furloughed, demanded that we not stop there. Our incredible people took it upon themselves to start a fundraiser for our Health Care Heroes, raising over $10,000! Many of our customers, friends, vendors, and employees who are not currently working, donated to our fundraiser!


Writing these words, I am fighting back the tears. My wife Danielle is a resident surgeon at Lennox Hill Hospital, and she has been living apart from myself and our 19-month-old son, Axel, treating COVID-19 patients. We are not alone. Every person on this planet has been and will continue to be affected by this crisis. I am so grateful to our entire Mixology Clothing Company community of team members, customers, and stakeholders. You continue to inspire me every day. Thank you for supporting Mixology and other small businesses. Our team has surpassed every expectation I had for what a small group of people working together could accomplish. Six weeks after we closed our ten locations, we are still here, working incredibly hard to service our community, and keep our remaining team members employed. Our story is your story. We are all in this together.


On behalf of Mixology Clothing Company and the Edwards Family, thank you, thank you, thank you!

 
Jordan Edwards  
CEO, Mixology Clothing Company  

 
Jordan Edwards    
CEO, Mixology Clothing Company